Introducción al Marketing Gastronómico

Management, 7e, is the perfect book to introduce the principles of management to new and future managers while also providing current and real life observations for the seasoned business professional. A functional approach is blended with cutting-edge research, delivering thorough and engaging insights into every aspect of management. Its tell-it-like-it-is applied approach and abundant skill-building features, challenging cases and intriguing insights into companies like GE, IBM, Burger King and Coca-Cola, provide the reader a great deal of experience with a myriad of today's management...

This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book’s website:...

Este libro contiene los temas más relevantes de los modelos cuantitativos para la toma de decisiones en la administración, expuestos amigable y didácticamente para estudiantes y profesionales de esta área, ya que explica de manera clara cada modelo o metodología y presenta ejemplos ilustrativos de la aplicación a casos concretos.

Presents basic statistical techniques that are useful in developing business forecasts and long term plans. This book is written in a simple and direct style, and includes numerous business examples.